Top Pinterest Tools Every Marketer Should Use in 2025

Pinterest has transformed into a leading platform for marketers aiming to boost their online visibility. This year brings exciting tools designed to help businesses connect with audiences in engaging ways. As you explore these tools, you'll discover features that can streamline your efforts, enhance creativity, and improve your results. Let's dive into the top Pinterest tools every marketer should consider using in 2025.

Why Pinterest Matters for Marketers

Pinterest is more than just a platform for sharing images; it's a visual search engine that plays a significant role in your marketing strategy. With over 450 million active users each month, Pinterest is a goldmine for potential customers eager for inspiration, ideas, and products.

By using Pinterest effectively, you can tap into an audience actively seeking content that resonates with their interests. In fact, 83% of users report that they use Pinterest to plan their purchases, making it a prime platform for driving traffic and increasing brand awareness.

1. Tailwind: The Ultimate Scheduling Tool

Tailwind is a must-have tool for any Pinterest marketer. This scheduling tool lets you strategically plan and publish your pins, maximizing visibility and engagement.

Key Features:

• SmartSchedule: Tailwind analyzes when your audience is most active and suggests the best times to post.

• Hashtag Finder: Discover relevant hashtags to expand the reach of your pins.

• Analytics: Get detailed analytics to track performance and refine your Pinterest strategy.

  
  

By using Tailwind, marketers can maintain a consistent posting schedule, which greatly aids in building a loyal following.

A digital dashboard showcasing Pinterest analytics

2. Canva: Design Made Easy

Visual content holds significant power on Pinterest, and Canva simplifies the design process.

Key Features:

• Templates: Access numerous customizable templates crafted for Pinterest.

• Drag-and-Drop Interface: Quickly create eye-catching pins with an easy-to-use interface.

• Brand Kit: Upload your brand colors and logos to keep visuals consistent.

  
  

With Canva, you can make professional-looking pins that attract attention, directly enhancing your marketing efforts. Over 60% of Pinterest users report that they discover new things from brands on the platform.

3. Pinterest Trends: Discover What’s Hot

To create engaging content, it’s crucial to understand what resonates with users. Pinterest Trends is a free tool that shows what topics are trending on the platform.

Key Features:

• Searchable Trends: Search specific keywords to see their performance over time.

• Audience Insights: Learn what your target audience is interested in, enabling tailored content.

• Seasonal Trends: Identify seasonal spikes in interest for better content planning.

  
  

Using Pinterest Trends, you can ensure your content aligns with what users actively seek, increasing your relevance.

4. Pin Inspector: Analyze Your Pins

Pin Inspector provides valuable insights into your pins’ performance.

Key Features:

• Engagement Metrics: Monitor likes, repins, and comments to know which pins resonate most.

• Competitor Analysis: Assess competitors' pins for inspiration and growth opportunities.

• Content Ideas: Discover new content based on what performs well in your niche.

  
  

With Pin Inspector, you can refine and improve your Pinterest strategy effectively.

5. Pinterest Analytics: Measure Your Success

Using Pinterest Analytics is essential for measuring the effectiveness of your efforts.

Key Features:

• Profile Performance: Track follower growth and engagement over time.

• Pin Performance: See which types of content generate the most traffic.

• Audience Insights: Understand audience demographics and interests, allowing you to create tailored content.

  
  

Regularly reviewing these analytics allows for informed, data-driven decisions that can enhance your growth.

6. Buffer: Simplify Your Social Media Management

Buffer may primarily manage multiple social media accounts, but it also caters to Pinterest marketers.

Key Features:

• Scheduling: Combine scheduling for Pinterest with other platforms for streamlined management.

• Analytics: Access cross-platform analytics, making it easy to track overall performance.

• Content Suggestions: Get recommended content based on your audience's interests.

  
  

Buffer simplifies social media management, ensuring your Pinterest approach is harmonized with your overall marketing goals.

7. Pinterest Idea Pins: Engage Your Audience

Idea Pins are an exciting feature that allows you to create interactive multi-page content. This format is ideal for storytelling and engaging users deeply.

Key Features:

• Interactive Elements: Incorporate polls, links, and more to capture user interest.

• Longer Content: Provide valuable, longer-form content that promotes deeper engagement.

• Increased Visibility: Idea Pins are prioritized in feeds, boosting the chances of engagement.

  
  

Integrating Idea Pins into your strategy can significantly boost your audience connection while driving traffic to your site.

A dynamic visualization depicting significant stock market growth with upward arrows and the number 25.

8. Pinterest SEO Tools: Optimize Your Content

To improve visibility on Pinterest, optimizing your content for search is necessary. Several SEO tools can help.

Key Features:

• Keyword Research: Leverage tools like Ubersuggest or Ahrefs to find the best keywords for pins.

• SEO Analysis: Evaluate existing pins to identify areas for SEO enhancement.

• Content Optimization: Receive suggestions for better pin titles and descriptions.

  
  

Focusing on SEO can significantly improve your chances of being found by users searching for your niche.

9. Group Boards: Collaborate for Greater Reach

Joining group boards can greatly extend your reach on Pinterest. These boards allow multiple contributors and can broaden the audience for your pins.

Key Features:

• Increased Exposure: Pins shared on group boards reach wider audiences.

• Networking Opportunities: Collaborating can lead to useful connections and learning.

• Diverse Content: Group boards often include varied content, inspiring your pin ideas.

  
  

Engaging with group boards can substantially boost your Pinterest strategy, helping you tap into new audiences and drive website traffic.

10. Pinterest Communities: Engage with Like-Minded Users

Pinterest Communities allow you to connect with other users who share similar interests.

Key Features:

• Networking: Engage with peers to share ideas, tips, and strategies.

• Feedback: Obtain valuable feedback on your pins from community members.

• Collaboration: Identify opportunities for project collaboration or grouping pins.

  
  

Participation in Pinterest Communities can enrich your marketing strategy and provide insights for effective content creation.

Powering Your Pinterest Strategy in 2025

As we advance into 2025, the tools available for Pinterest marketers offer countless opportunities for growth. Tools like Tailwind, Canva, and Pinterest Trends will enhance your strategies and drive online growth.

With the right tools and techniques, Pinterest can become a powerful ally in your marketing efforts. Connect with your audience effectively and remember: the key to success lies in staying informed, adaptable, and creative.